Dhuba Handcrafted
Background
A premium fashion boutique Simply Accessories offers its customers high-end, custom and timeless wearable fashion accessories.
Target Audiencee
Premium – Socialites , Celebrities, Fashionistas, handcrafted accessories fanatics.
The Problem
The current branding has outlived its purpose
and cannot fairly communicate the client’s vision and values to the target audience, ie ‘ To offer original unique, timeless & bespoke handcrafted fashion accessories that make our clients stand out.’
The Solution
Having realised the problem at hand – part of the solution was to completely rebrand the business – including changing the brand name to Dhuba – a Ndau reference to Dube ; a common totem of the Ndau People of South Eastern part of Zimbabwe.
Task
Rebuild a unified visual system for handcrafted fashion business targeting high end clientele.