Bella Baba Cosmetics
Branding Design, Strategy
– A new age Afrocentric beauty brand developing high-end products for women of colour.
Target Audience
-black young women – new-age consumers, beauty enthusiasts
Challenge
There was a need for a well-crafted branding system that communicated the African(ness) of the brand’s vision in a way that attracts the target audience in a consistent way.
Creative RationaleAn Afrocentric pattern of Brand Initials inspired by the
Pempamsie Adinkra Symbol, BB combined with a san serif
type combination to achieve a creative balance while at the same time bringing out the beauty and sophistication of African women.
Task
Creating a top tier branding identity system that connects and resonates with young African beauty enthusiasts
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